Breaking the Internet: A Therapist's Guide to Leveraging Your Award Win

Alrighty, pop the confetti and cue the victory dance – you just bagged that coveted award! But hey, the party doesn't stop at the acceptance speech; it's time to do the most and leverage that win like a professional. In this guide, we'll spill the tea on how to turn your award triumph into a full-blown PR extravaganza.

1. Social Media Swagger:

First things first, let's hit up the socials. Share that winning moment with a post – a pic of you with the award, a cheeky caption, and don't forget those hashtags. Make it shareable, relatable, and sprinkle some emojis for that extra flair. The goal? Break the internet, one like at a time.

2. Craft a Brag-Worthy Press Release:

Time to channel your inner wordsmith. Work with our Official Partner Rachel Medlock Copywriting to draft a press release that screams "Look at me, I'm awesome!" Keep it snappy, highlight the juicy details, and toss in a quote or two. Share it with local news outlets, industry magazines, and your mum – because she deserves to know her baby is an industry rockstar.

3. Update Your Digital Digs:

Your website (or business you work for's website) is like your digital home, right? So, deck it out with your shiny new award. Create a dedicated blog post or update your homepage with the big news. Slap that winner's badge on there, and let clients know they're in the presence of greatness.

4. Network, Network, Network:

Ain't no party like a networking party. Flaunt that award win at industry events, webinars, and expos. People love winners, and you've got the golden ticket. Connect, share your success story, and watch those collaborations roll in.

5. Show Off in Your Email Signature:

Every email is a chance to drop the mic. Add a subtle but powerful mention of your award in your email signature. It's a low-key flex that keeps your triumph top of mind.

6. Behind-the-Scenes Peek:

Pull back the curtain and give your audience a backstage pass. Share behind-the-scenes content of the award night, the prep, or even a celebratory clinic party. People love a good peek behind the curtain, and it humanises your success.

7. Leverage Influencers and Ambassadors:

If you've got influencers or brands in your corner, now's the time to let them shine too. Get them talking about your win – their reach might just amplify your victory to new heights.

8. Client Testimonials:

Your clients are your biggest cheerleaders. Reach out to them for a quick testimonial on how your award-winning expertise has impacted them. Authenticity sells, and their words will pack a punch.

9. Run a Giveaway or Promo:

Feeling generous? Use your award win as an excuse to run a giveaway or promotion. People love freebies, and tying it to your recent triumph creates buzz and engagement.

10. Keep the Momentum Going:

Don't be a one-hit wonder. Keep the momentum going. Regularly share updates, throwback posts, and keep your audience engaged. Your award win is a launchpad, not a destination.

There you have it – your award win isn't just a pat on the back; it's a golden ticket to PR paradise. So, flaunt that victory, stay authentic, and let the world see the star that you are. You've earned it, and now it's time to let everyone know just how fabulous you truly are! 🎉✨

Photo by Polina Tankilevitch