The judging criteria for the Best In Skin awards is meticulously designed to recognise excellence and outcomes in the field of skin services. Judges assess each entry based on the treatment's effectiveness in addressing specific skin concerns, such as clearing, brightening, renewing, calming and hydrating. Consultation, prescription and therapist knowledge are some of the evidence that supports the treatment's outcomes, emphasising the appropriateness of the client journey and nature of results. Additionally, judges evaluate the cadence and care of treatment, considering its suitability for various skin types and conditions. Innovation in ingredients used and application techniques is considered, as is the overall client experience. The competition places a premium on professionalism, career progression, and the use of client communication. Ultimately, winning applications are those that house a commitment to advancing the standards of the professional skin industry as a viable career pathway.